In 1899 a tailor, August Stenström, was inundated with orders due to his widespread reputation for making the finest, most fashionable shirts, all the most elegantly dressed gentlemen of the time all wanted a Stenströms shirt. That same year August built the first Stenströms factory – in the heart of Helsingborg. By 1912, it had become Scandinavia's largest shirt factory with 140 employees.
Today, over 100 years and thousands of shirts later, the reputation for their unique quality has spread far beyond Sweden's shores. Most of the sewing (processes are) is still done by hand. Every shirt undergoes more than 60 separate production stages, 25 on the collar alone giving that special quality which is so characteristic of a Stenströms shirt. Production facilities have been modernized over the last century, but some manufacturing processes just cannot be mechanized if a shirt is to be truly distinctive, retains its shape, elegance and comfort year in and year out.